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Convert photo to movie4/10/2023 Static images and video work better together – Facebook says that including both static images and video assets within the same campaign leads to better performance for direct response objectives.In addition to this, Facebook has also published a new guide to creative considerations for Facebook ads, which outlines how to make best use of the platform’s various ad formats to drive audience response.Īmong the key points, Facebook notes that: Show people how to navigate your offerings and include a CTA at the end to enable them to seamlessly take action right from your ad.Īs noted, the option is clearly beneficial – in fact, Facebook says that 69% of brands who’ve utilized these new techniques saw improved outcomes, with some seeing significantly better conversion rates and lower ad costs. Demo in motion: Focus motion on demonstrating how your app, website, service, product or feature works.Highlighting the benefit will illuminate the value to your audience and adding a CTA at the end will enable them to easily take the next step toward conversion. This could be a product benefit, a special offer or discount, a testimonial or product variety.
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